About ASTRISS
Navigation for the AI-native market
ASTRISS is derived from the Latin astra, the stars. For centuries, sailors navigated open water by celestial alignment. We think modern marketing teams need the same thing: one fixed point of reference in a market that changes hourly.
Why we built it
The map changed. Most marketing functions are still reading the old one.
For twenty years the job was to rank. A buyer typed a query, got ten links back, and clicked one. Everything downstream of that assumed the ranked list existed: the tooling, the reporting, the way teams were organised, the argument you took to the board.
Then buyers started asking assistants instead. The answer comes back as prose, it names two or three suppliers, and it is assembled fresh each time from whichever sources the model decided to trust. There is no second page to be on. Rank tracking cannot see inside an answer, and your analytics will not tell you about a decision made in a conversation you were never part of.
We built ASTRISS to give teams a fixed point in that. Astriss Scope measures whether you are named, then applies the fix to your own site and proves it moved. Astriss Advisory decides which gaps are worth closing and rebuilds the positioning underneath them. Both read from the same picture of the market, so the software and the strategy never end up arguing with each other.
How we work
Four things we will not trade away
- Say what is true, including when it is inconvenient
- We publish what the product does today, not what the roadmap hopes for. If a figure is not measured yet, it does not go on the site. If something will not work for you, we would rather say so on the first call than find out in month three.
- Show the working
- An automated change is only trustworthy if you can see why it happened. Every score, every recommendation and every edit we publish to your site is traceable back to the question it was meant to answer.
- Nothing changes without permission
- Your site is yours. Scope shows you the exact change before it goes anywhere near your CMS, holds it for review, and can undo anything it has published. The limits are set by you and the automation stays inside them.
- Built for how buyers actually decide
- Buyers increasingly research inside an assistant rather than a results page. We build for where the shortlist is really being formed, not for the channel that is easiest to report on.
Contact
Talk to the person who does the work
There is no account manager layer and no handoff to a junior team. Questions about the platform, an engagement, partnerships or press all reach the same place.