Astriss Scope · Generative Engine Optimisation
Your buyers are asking AI who to use. You're not in the answer.
Scope finds where you're missing, applies it on your site and proves the fix worked.
Checked against a held-back control group. Nothing publishes without your review for the first 30 days.
Each row is a question your buyers ask. Each mark is who the assistant named.
- Track
- The measurement half
- Auto Apply
- The half that does the work
The problem
Ten blue links became one answer
When someone asks ChatGPT for a recommendation, they get an answer with two or three named sources. There is no page two. If you are not one of those names, you were never in the running, and no analytics tool you own will show you the visit that did not happen.
Search taught everyone to measure rankings. Nobody is measuring this yet, which is exactly why it is winnable.
The two halves
Find out. Then fix it.
Track
The measurement halfKnow exactly where you are absent
Track asks the questions your buyers are asking, on a schedule, across the assistants they actually use, and records who gets named.
- Your questions, not generic keywords.
- Buyer-intent prompts built for your market.
- Five assistants, tracked over time.
- ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. One answer is a fluke; a pattern is a problem.
- Competitors in the same view.
- Who is being recommended instead, and how consistently.
- Down to the page.
- Which of your pages the assistants draw from, and which question each page fails to answer.
- Search alongside it.
- Rankings and organic performance on the same screen, so the two channels stop contradicting each other.
Auto Apply
The half that does the workThe fix, on your site, this afternoon
Most tools hand you a list. Auto Apply writes the change, shows you exactly what it will do, and publishes it to your live site through your CMS. No ticket, no release, no waiting for a sprint.
- It writes the fix.
- Grounded in what your page already says, never invented.
- You see the exact change.
- The words that will appear, not a description of them.
- It publishes through your CMS.
- No developer ticket and no release to wait for.
- How much it does is your choice.
- Prepare changes for one-click approval, or let it publish and tell you 24 hours beforehand.
- Anything can be undone.
- If you have edited the page since, only our addition is removed.
Every change is reversible, and the ones that matter most are never automatic.
How it works
Six stages, from a gap to a proven result
- 01
Detect
Track finds a question where a competitor is cited and you are not, and identifies the page that should have answered it.
- 02
Draft
Scope writes the fix and records the exact bytes it intends to send. It reads your live page first, so everything it writes is grounded in what is already there.
- 03
Check
Eleven safety gates, then a confidence score out of 100. All eleven gates must pass; a high score cannot buy its way past any of them.
- 04
Tell you
An email with the actual change shown, an absolute deadline, and three buttons: publish it now, stop this change, or pause everything.
- 05
Publish
After 24 hours it goes live, unless somebody stopped it. Scope re-checks first: if the problem fixed itself overnight, it cancels rather than making a pointless edit.
- 06
Prove
The control group is compared against the treated pages. The number can come back as no attributable lift this period, and it is designed to.
The notice is not an approval request. Silence ships the change, because the queue nobody clears is where this kind of product dies. If the email bounces, the change does not publish unless it is invisible to visitors.
Safety
What we will and will not touch
Invisible
Structured data, meta descriptions, llms.txt. No visitor sees a difference.
Adds content
A new FAQ block or definition paragraph. Nothing existing is removed or reworded.
Rewrites copy
Changes wording already on the page. Never automatic, and off by default until you switch it on.
Refused
Pricing, legal, compliance, product claims, navigation. Blocked in code. Not a setting anyone can enable.
Limits you set
Pages Scope must never touch, a ceiling on how much it may change, a daily and monthly budget, and a pause switch. The exclusion list and the ceiling bind a human pressing the button too, because never touch these pages is a statement about the pages, not about who is asking.
Trust is earned per account
Nothing runs unattended for the first 30 days, and not until ten changes have been applied by hand with no reverts.
Evidence
We hold back a control group, so you can check our homework
When we start, a quarter of your question clusters are set aside and left untouched for 90 days. Everything else gets improved as normal.
What we report is the difference between the two. If both groups rose, the market rose and we say so. If only the treated group rose, that was us, and the number stands up to anyone who asks.
It also means we will sometimes tell you a period produced nothing. A dashboard that can only show success is not evidence, and you would be right not to believe it.
Your agency cannot show you that. Your ad platform grades its own homework.
Integrations
Where it can publish, stated honestly
- WordPress
- Full. Connects in two clicks.
- Full
- Cloudflare (covers custom-built and Next.js sites via edge)
- Anything behind it, including headless, bespoke and legacy sites with no API.
- Full
- Contentful
- Invisible fixes only. Cannot write visible page content.
- Invisible fixes
- Webflow
- Invisible fixes only. Cannot write visible page content.
- Invisible fixes
- Shopify
- Full. Publishes through the Shopify app.
- Full
Objections
Answered plainly
Find out where you are absent
Start with the three-minute scorecard, or book a call and we will run Scope against your market on the call.
Also from ASTRISS
Software finds the gaps. Someone still has to decide.
Astriss Advisory is the consultancy that decides which gaps are worth closing and rebuilds the positioning around them.